In partnership with
Did you hear? Microsoft’s gearing up to ditch web wrappers for its Windows 11 apps! That means you can expect a smoother, faster experience.
88% resolved. 22% stayed loyal. What went wrong?
That's the AI paradox hiding in your CX stack. Tickets close. Customers leave. And most teams don't see it coming because they're measuring the wrong things.
Efficiency metrics look great on paper. Handle time down. Containment rate up. But customer loyalty? That's a different story — and it's one your current dashboards probably aren't telling you.
Gladly's 2026 Customer Expectations Report surveyed thousands of real consumers to find out exactly where AI-powered service breaks trust, and what separates the platforms that drive retention from the ones that quietly erode it.
If you're architecting the CX stack, this is the data you need to build it right. Not just fast. Not just cheap. Built to last.
What’s going on?
So, here’s the scoop: Microsoft just announced it’s all in on creating 100% native apps for Windows 11. Instead of leaning on web technologies, they’re focusing on apps that run directly on the operating system. This shift is all about boosting performance, enhancing your user experience, and integrating better with Windows features. Imagine launching an app and it opens up instantly, without that annoying lag you’ve been dealing with. It’s a total game-changer for everyone, whether you’re a casual user or a pro!
Why You Should Care
If you’re using Windows 10 or 11, you’ve probably noticed some apps can feel a bit sluggish especially those that rely on web wrappers. And who wants that? By moving to native apps, Microsoft promises a seamless experience that really takes advantage of your hardware. Plus, native apps tend to be more secure and reliable, which is a win-win. If you’re fed up with slow loading times and clunky interfaces, this shift could be just what you need for your daily computing tasks.
Common Pitfalls
Look, don’t assume all your favorite apps will switch to native versions overnight. Some might take a while to transition, and you could find that certain features are temporarily unavailable. Keep an eye on updates, and be ready for a few bumps along the way as this change rolls out.
How to Do It?
Want to get the most out of this transition? Here’s how to prepare:
Stay Updated: Regularly check for Windows updates to snag the latest features and security patches.
Explore New Apps: Look for native versions of your favorite apps in the Microsoft Store. They’ll likely be marked as "native" or "optimized for Windows 11."
Provide Feedback: If you run into issues with new apps, use the Feedback Hub to report bugs or suggest improvements. Your input helps Microsoft make things better!
Pro Tip
And if you’re eager to try out those native apps, consider joining the Windows Insider Program. This way, you can test new features and share your thoughts before they’re available to everyone else.
Check for Updates: Head to Settings > Update & Security > Windows Update regularly.
Explore the Microsoft Store: Keep an eye out for newly released native apps that might replace your current ones.
Engage with the Community: Join forums to swap experiences and tips about the new native apps.
Wrapping up!
Microsoft’s shift toward 100% native apps in Windows 11 marks a significant evolution in how apps are built and experienced on the platform. By moving away from web wrappers, the focus is clearly on delivering faster performance, better responsiveness, and deeper system integration.
However, transitions like these don’t happen overnight. While the end goal is a smoother and more reliable experience, users should expect a gradual rollout with some inconsistencies along the way.
The bottom line? This move signals a stronger, more optimized future for Windows apps, one where performance and user experience take center stage. Staying updated and exploring new native apps early will help you get the most out of what’s coming next.